“I am so totally going to blog about this party.”
Today’s question from Klout:
Are social media websites like Twitter and Facebook killing the blog? Why or why not?
My answer:
I think overall that Twitter and Facebook are helping, rather than hurting, blogs because they make it easier to find good blog content. There’s still an interest in reading (and writing) content that fits better on a blog. Also, many people like the flexibility and control of having their own site.
Additional thoughts…
- TV didn’t kill radio. I predict that blogging, just like email lists and discussion forums, will endure in some form.
- Blogging as content marketing can be incredibly powerful. While organizations benefit from using Twitter and Facebook to amplify their message and to interact with others, putting original content on your own website keeps you in control of your digital destiny.
- If Twitter and Facebook were going to kill blogs, it would have happened already. There’s room for lots of ways to express yourself.
- If you want a longer take on this subject, I recommend “Is Blogging Dead?” by Mike Myatt. An alternative view (ironically, presented in a blog post) is offered in Francine Hardaway in “Why Blogging is Dead–And, What’s Next“.
With so many people on social networking sites, do you think that helps or hurts blogs?
